Netflix aimed to enhance user retention by providing highly relevant content recommendations to keep viewers engaged.
Business Intelligence (BI):
Netflix employs advanced BI analytics and data to analyze viewing habits, preferences, and user behaviors. They gather data on every aspect of user interaction with the platform.
The Results:
Personalized recommendations: Using BI, Netflix developed a recommendation engine that suggests shows and movies based on each user’s preferences and viewing history.
Audience growth: Personalized recommendations have led to increased viewership and longer subscription periods as users discover more content they enjoy.
Content strategy: BI insights also guide Netflix in content creation and acquisition, helping them invest in programs and movies likely to succeed.